Cover story:
Hook, line and listeners
What’s behind the stunning growth of podcasting? Like the blogging phenomenon, it starts with people who have something on their minds and want to share. Meeting some of them — and listening in on their podcasts — helps explain the fascination.

James Thomas Gunsalus, 30, of Milwaukee is a golf professional and business development/marketing specialist. Cover illustration/C.Taylor.

downtime
One tank trip Why are there so many fiberglass animals and figurines in the small town of Sparta? It’s worth a trip to find out.
Method to their modesty El Oso’s members haven’t been performing together long, but they’ve got lots to show for it.
The trailblazer The Glacial Drumlin Trail is considered one of the area’s best for bicycling.
Threeview EE-Sane has a following for its extensive menu of Thai-Laos food. The Threeviewers check it out.
All that jazz The Ziegler Kettle Moraine Jazz Festival is bringing eight acts to West Bend; meet two of them.
Running with the pack Get ready for the Packers’ season opener as well as a moment in Brett Favre history.
Meet the bartender Joe Brehm of This Is It.
Exposure Wisconsin Highland Games and more.

how we live
The sky's the limit Don’t be caught at the Frank Mots International Kite Festival with some tired old model! Check out some kites with style.
New store on the scene H&M is bringing its voluminous and value-conscious selection of fashions to Brookfield.

in the know
Hurricane Katrina: How to help MKE has started a blog on how to help those affected by Hurricane Katrina.
Profile: Davion Briant Davion Briant’s new business reflects both his professional ambitions and his eclectic interests.
When I was 30 In the early days, Ralph Bruno hired friends and family to make the now-infamous foam cheeseheads.

online features
Movie reviewers Interested in becoming one of mke’s new movie reviewers? Shoot us an e-mail at info@mke online.com if you think you’re someone who has a thing or two to say about movies.
RSS feeds These RSS feeds make it even simpler to stay up-to-date throughout your week. Mix-and-match exactly what you want from MKEonline.com.
MKE Exposure Archives of all of our past exposure photo galleries, plus a bunch that were never in print.
MKE blogs
MKE blog directory: 1000 voices